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Allmatters

Email Marketing for Allmatters (Formerly OrganiCup)

Allmatters was founded in 2012, as OrganiCup, with a mission to grow the category of reusable period products. Its products are made with the consideration of environment from the products themselves to packaging. Therefore, it is easy to notice that the brand's color theme is within earthy tones, such as green, brown, beige, soft yellow. Moreover, as Allmatters products are for women during their period, pink is also a good color to apply. Some of the products are used to take care of body skin, thus this choice of color is suitable to coordinate with the concept.

Menstrual cups, period underwear, and hygiene wipes are products made based on demands of modern women who care about their body, lifestyle, and sustainability. Therefore, the font that Allmatters uses is also something friendly and young. Accordingly, it is simple, no stem on letters, and easy to the eyes. 

As women are Allmatters' s target audiences, the brand wants to bring out the soft and flowing visual effects in their internet presence by adding wavy lines to each section on its communication channels such as website and email. However, the brand understands how to balance the visual and keeps the products from getting lost in curves by using rectangle and square frames for their products and call-to-action buttons. 
 

We are here for your deep comfort

Instruction content is critical for products like menstrual cups. Potential consumers could be hesitant to make purchases as they do not know how to use the product. This content is created when I put myself in clients' shoes to think carefully what could be the reason that possibly pushes them off the market.Once they understand how easy it is to use this product, they are more willing to try.

We have sizes for everyone

This template features different sizes of menstrual cups of Allmatters. The descending order is showcased by lighter to darker colour scales. This content is also support purchasing decisions, which increases customer satisfaction later on and decreases returning rate. Call-to-action buttons are added through out the template to drive traffic back to Allmatters's website whether it is for buying or to learn more about the products.

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