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The Ordinary

Important note: This is only my personal mockups to showcase my skills.

Can you envision yourself as an Email Marketing Specialist at The Ordinary? If so, here's a glimpse into what I would do in that role.

I've created mockups that align with The Ordinary's brand identity, including its aesthetic, tone, voice, and visuals. But what purpose do they serve, you might ask?

At The Ordinary, simplicity is key, as evidenced by their minimalist packaging designs, website, social media channels, and email marketing campaigns. The brand's online presence prominently features three main colours:

The font preferred by the brand is Raleway. When communicating with its followers, The Ordinary employs a positive and friendly tone that is straightforward and professional.

In their emails, The Ordinary includes a signature sign ":-)" that adds a touch of youthfulness, playfulness, and modernity, which resonates with their audience.

Now, let's take a look at how I bring together The Ordinary's branding elements to create mockups for their email marketing...

You deserve the best :-)

The purpose of this email is to highlight The Ordinary's top-selling serums, and it can be sent out on a regular basis. The design draws inspiration from the layout of the brand's website, highlighting the consistency across all communication channels.