I must admit, I'm a huge fan of Glossier - not only their products, but their branding as well. Glossier was one of the first beauty brands to adopt a user-friendly voice in their branding. They position themselves as the audience's friend and sister, sharing valuable product information like a beauty guru. Glossier has built an exciting community online for women around the world to share tips and feedback on beauty products, shop, and feel confident in their natural looks.Glossier's color range is not limited to just pink, white, and black. While these are the main colors for their digital channels, the brand is not afraid to incorporate yellow and orange into product images and packaging. Pastels are also a favorite choice of color.The chosen font is young, modern, simple, and neat, much like the brand's targeted audience.Glossier's marketing strategies are always consumer-centric, aiming to create customer satisfaction, loyalty, and advocacy. As a result, the visual content emphasizes the connections between products and users' lives.