APRIL NGUYEN

The primary objective of this email is to inform customers of Glossier's latest promotion. The email clearly highlights all the essential details of the promotion, such as the fact that customers can avail a 20% discount on all items without the need for a discount code, and the promotion is valid until December 31, 2023. This creates a consistent visual identity that reinforces Glossier's messaging and appeals to its target audience.

To increase customer engagement and drive click-through rates, well-placed call-to-action buttons are added at the end of the email. These buttons make it easy for readers to take advantage of the promotion and explore Glossier's product offerings.